daniel e. craig
Events Canceled Due to Coronavirus? Here’s How to Replace Lost Business
Daniel Craig | March 4, 2020
By Daniel E. Craig, Founder, Reknown This week, the travel industry is reeling after the cancellation of ITB Berlin and various other events due to COVID-19. Whether this is just a blip on the radar or the start of a prolonged downturn, we don’t have the luxury of waiting to find out. We need to regroup and re-strategize now. For tech vendors and travel suppliers, tradeshows provide a rare opportunity to meet in person with hundreds of clients, prospects and industry partners, launch products, hold demos, give presentations and build relationships. After a successful event, attendees come home with a long list of leads, renewals an...
Hotel Brands Under Attack: How to Stay Relevant
Daniel E. Craig | May 31, 2019
By Daniel Craig Lately there's been a lot of talk in the travel industry about hotel brands losing relevancy. If there was any doubt before, Google's latest incursions on the travel sector highlight the increasing difficulties brands have in connecting directly with travelers. Increasingly, all roads on Google lead to more Google products and toll booths. Search a destination on any device today and a Google Trips box now occupies the top of organic results. Click the link and you enter a shiny new universe that consolidates all things Google, including Maps, Flights and Hotels. Search hotels in a destination and an imposing Google Hote...
