As the Big Players in Travel Diversify, Hotels Pursue New Strategies

Daniel Edward Craig | May 13, 2016

By Daniel E. Craig Way back in the swinging sixties of the internet age (about five years ago), the roles of the major players in the travel industry were quite simple. Google was for search, TripAdvisor was for reviews, and Expedia and Priceline were for shopping for hotel rooms. Today, as these companies look for new ways to satisfy shareholders' insatiable appetite for growth, they are increasingly delving into each other's territories, and traditional roles are changing. The question is, will travelers follow? And how can hotels adapt to the new playing field? It's not always easy to determine where the big players are h...