data
Clairvoyix Strategist Joins HSMAI as VP of Social Media
Clairvoyix | March 2, 2020
Hospitality industry’s leading leisure, group marketing automation company sees benefits of partnering with organizations like HSMAI LAS VEGAS, NV (March 2, 2020) – Clairvoyix, the leader in enterprise class, hospitality-focused leisure and group marketing automation, recently announced the appointment of Lorie Towsley as the vice president of social media for the Los Angeles chapter of the Hospitality Sales and Marketing Association International (HSMAI). After serving last year on the Los Angeles HSMAI Chapter social media committee, the HSMAI board was impressed with Towsley’s innovative approach to social channels, cu...
The Rise of Data Regulation & The Impact on Hotel Marketing
GCommerce | February 19, 2020
Lisa McCreary | GCommerce Solutions | Director of Marketing The rise of digital advertising grew from an era of limited tracking capabilities to an era of almost unlimited access to tracking user data across the web. This advancement in tracking has provided amazing opportunities to enhance campaign targeting options, narrowing targets based on user behavior and tying that tracking back to direct online booked revenue. This wild west atmosphere of digital tracking reached an apex that finally had governments and citizens around the world taking notice and growing concerned. Concepts around privacy and data took hold with the general public...
How Data Can Help With Seasonality Shifts
HotStats | February 3, 2020
Hoteliers can learn a valuable lesson in seasonality from boxing. Contrary to what some might believe, great boxers don’t just roll with the punches. They study their opponent’s every move, quickly plan, make adjustments, attack and counter attack. The same strategy should go for planning for the dips and swings of seasonality changes in the hotel industry. Too many hoteliers have fallen into a revenue-based rhythm. They set up a strategy based only on traditional high, shoulder and low seasons. Unfortunately, when seasonality changes, this simple strategy leaves hotels vulnerable to financial body blows. However, it doesn’t have ...
The Devil Is in the Details: Using Data to Transform Your Hotel
Nikhil Nath | October 8, 2019
By Nikhil Nath, Founder & CEO, Knowcross We all know the saying, “The devil is in the details.” Well, for hotels, those details can often be found in one, ever-important place: data. Data acts as a magnifying glass to all areas of operations and can provide hotels with a better understanding of their day-to-day activities, staff productivity, and of course, guest expectations. Insights from data can optimize hotel performance in many ways, including: Increasing profits and sales; Providing exceptional guest service Boosting service level performance; Using complaints to advance products and services; Driving loyalt...
Hotel Benchmarking Reports: The Value of Monthly Data
May 30, 2019
By David Eisen Sometimes, the best way to begin a blog is by borrowing a quote. It's admittedly a conceit that helps contextualize your subsequent thoughts—an artistic device, like a voiceover in a movie. So that's what I'm going to do here to begin; use someone else's words to illustrate my own thoughts. In this instance, I turn to W. Edwards Deming, whose Wikipedia page explains that he was an American engineer, statistician, professor, author, lecturer, and management consultant. In perfect symmetry, he passed away in 1993 at age 93, and over the course of his nine-plus decades became regarded as having had more impact on Japan...
How to Use Data to Build a Profitable Resort
Luz Candelas | July 11, 2018
By Luz Candelas When I became a Director of Architectural Projects in August 2016, it was to provide our owners with a more data-driven approach to resort construction. How existing resorts are operated and how new properties are developed must keep pace with both technology and planned growth. Your project managers, working directly with resort owners, should create cohesive brand standards. You want to assure resort guests that certain aspects of their stay will always be consistent. The focus needs to be on constantly delivering high quality dining, entertainment and bathroom amenities and still provide a new and unique experience at...
