Hotel Distribution: Stop Predicting, Start Diagnosing

Dori Stein | October 19, 2018

By Dori Stein, CEO at Fornova There is a fine line that separates guesswork and prediction - the quality of data and analysis. The hospitality sector is not unique in exploring for ways to take advantage of the opportunities in data-driven approaches to boost revenue and profit. Many revenue managers are already doing exactly this with revenue management systems and pricing - predicting demand, competition and optimal pricing. Modern hotel distribution, on the other hand, is a different playing field. And the advantage is going to hotels and chains adopting an agile execution and diagnosis-led data, compared to the traditional planning ...