data automation
Hoteliers Prioritize Personalization as They Significantly Increase Investment, Finds New Amadeus Research
Amadeus | May 16, 2024
New study reveals sector plans to increase investment in technology by 16% in the coming twelve months Personalization viewed as a key driver of commercial value for hoteliers, as 85% of hoteliers feel it could help deliver in excess of 5% in incremental revenue The new report, Travel Technology Investment Trends 2024, published today from Amadeus finds hoteliers expect to increase their investment in technology by an average of 16% over the coming 12 months, with one in five planning to invest over 20% more than they did last year. The findings are the result of a survey of global senior hospitality leaders representing a div...
Hotel Data Strategy: The First Step Is Admitting There’s a Problem
Jason Q. Freed | October 27, 2022
By Jason Q. Freed There are three stages of the hospitality data lifecycle, starting with adopting the cloud for digital document management. As an industry we've made progress, now let's unpack the work that remains to be done. To best understand where the hospitality industry stands in terms of its adoption of digital tools and cloud-based solutions, it’s important to step back and look quickly at the big picture. First, as far away as it seems, remember that the internet itself wasn’t a widely popular tool until about 20 years ago. But it changed the game so quickly for consumers that businesses scrambled to adopt their operat...
