Why Democratizing Data Is the First Step to Successful Revenue Performance

Andrew Rubinacci | March 21, 2024

By Andrew Rubinacci Today, most hotels possess more data than they know what to do with. And like most businesses that have jumped on the “data-driven” bandwagon, they quickly find themselves overwhelmed by the sheer quantity of data they end up with (to the point that some of what’s collected may fly under the radar).  Case in point: 2.5 quintillion bytes of data are generated every single day. And roughly 90% of all the data ever created was developed in the last two years. So, there’s definitely no shortage of data. When such a plentiful supply of data is available, why are over half of the hospitality industry’s busine...