Data-Driven Content: The Metrics That Matter

HEBS Digital | April 8, 2019

By Gil Christenberry, Content Team Lead at HEBS Digital DATA: CONTENT'S BEST FRIEND Not everyone realizes it, but data is content's best friend. This is because content creators use data to leverage their work. In fact, there are so many metrics available that instead of asking, "What metrics can we track?" the question becomes, "Which metrics must we track?" Answering that question involves understanding the goal of the content in question. Knowing what you want your content to do helps you identify which metrics matter. Data is important at multiple stages throughout the content-creation process. Of course, we use data to evaluate the...