data intelligence
Cogwheel Analytics Announces Launch of Hotel Digital Marketing Benchmarking Scorecard
Cogwheel Analytics | October 2, 2024
Denver, CO – We are pleased to introduce our latest innovation, the Benchmarking Scorecard. This enterprise tool is crafted to transform how hotels assess their digital marketing performance. Tailored to meet the needs of hotel management companies, ownership groups and digital marketing agencies for both branded and independent hotels. The Benchmarking Scorecard allows you to compare your hotels’ performance indexes against key performance indicators of similar hotels. The Benchmarking Scorecard leverages the latest advancements in automation technology and integrates seamlessly with our existing business intelligence and descriptive ...
SalesAndCatering.com Launches New Data Intelligence Suite for STS Cloud
SalesAndCatering.com | March 12, 2024
Single and multi-property operators speed group sales, drive revenue with actionable intelligence and insightful visualizations to address performance, trends, pipeline gaps and hit forecasts Charleston, SC – (March 12, 2024) –SalesAndCatering.com, a leading provider of sales and catering software solutions, announced today the launch of their new Data Intelligence Suite for STS Cloud. This groundbreaking suite brings advanced data analytics capabilities to the STS Cloud platform, empowering single and multi-property operators with valuable insights that drive informed decision-making and efficiently close more profitable group busines...
The Role of Profitability Data in a Comprehensive Hotel Benchmarking Experience
STR | November 14, 2023
Hotel owners and operators are best positioned for success when they measure their business from every angle. That is why no benchmarking experience can be considered comprehensive without frequent insight into the bottom line. Those hoteliers who benchmark with STR find the data sets and analytics needed to cover the full hotel lifecycle, with monthly profitability features providing vital intelligence for building and executing investment and operational strategies. The end result? Improved operational efficiency and maximum hotel profitability. The metrics Derived from nearly 150 data points across P&L statements, key metrics ar...
U.S. Travel Spend Returns to Pre-Pandemic Levels, Totaling 4% of All Spend
Affinity Solutions | September 13, 2023
New data from Affinity Solutions indicates US travel spend has returned to pre-pandemic levels WHO: Affinity Solutions, the leading consumer purchase insights company. WHAT: Affinity Solutions’ Consumer Purchase Insights, based on actual credit card, debit card and transaction data, observed from January 2019 to June 2023: • Travel purchases rebound: The percentage of unique travel shoppers totaled 11.7% in 2019, with total spend reaching 4.5%. The category saw significant declines during the COVID-19 pandemic, with total spend falling to 2.5% in 2020. The category bounced back in 2022, with unique shoppers reaching 12% and total s...
MMGY Global Acquires European Data Intelligence Firm TCI Research
MMGY Global | June 20, 2023
MMGY GLOBAL EXPANDS EUROPEAN OPERATIONS WITH BRUSSELS-BASED RESEARCH COMPANY MMGY Global, the world’s leading integrated travel and hospitality marketing firm, announced today that it has acquired TCI Research, a data intelligence group specializing in the travel, tourism and hospitality sectors. Now known as MMGY TCI Research, the organization further enhances MMGY Global’s travel intelligence capabilities while strategically expanding its European footprint with offices in Brussels and Paris. Founded in 2010 by industry veteran Olivier Henry-Biabaud, TCI Research now touts 1.2 million euros in annual net revenue as well as ...
Amadeus and Key Data Announce Business Intelligence Partnership
Amadeus | January 12, 2023
The combination of forward-looking market insights will produce the industry’s most accurate view of worldwide air, hotel, and alternative accommodations bookings. As travel trends continue to evolve, so have the lodging options available to travelers. From hotels to short-term rentals, travelers have more choices than ever. For hoteliers, property managers, and tourism organizations trying to understand what’s happening in their market and how they are performing against their competitive set, a full picture of accommodation bookings and air traffic is necessary to make accurate, data-driven revenue decisions. With this in mind, Am...
Sojern Celebrates 15 Years Supporting Travel, Expands Platform Capabilities to Better Serve Travel Marketers
Sojern | September 21, 2022
SAN FRANCISCO – SEPTEMBER 21, 2022 – Sojern, the leading digital marketing platform built for travel, celebrates 15 years this month. Founded in 2007, Sojern has maintained an unwavering focus on travel from day one. It began by targeting travelers with advertisements on printed airline boarding passes, and evolved to encompass the rise of big data, digital marketing and programmatic advertising across new channels, mobile devices and social media—all the while prioritizing agility and an exclusive focus on travel. Sojern has learned—and persevered—through every challenge, industry shift and innovation. For example, the late 2000...
Zoox Smart Data Announces New Verizon Integration as Part of Most Recent Feature Updates
Zoox Smart Data | May 24, 2022
Other new features include enhanced marketing campaign functionality and expanded options for surveys to further amplify the effectiveness of the data collection and strategic marketing platform from Zoox. ALPHARETTA, GA – MAY 24, 2022 – Zoox Smart Data (“Zoox”), an international provider of technological solutions that harness big data to build customer profiles from existing Wi-Fi networks, today announced it has added three new feature enhancements to its platform including a new Verizon integration. Additional features include enhanced marketing campaign functionality and expanded options for surveys. Through these improvements...
