data marketing
Hoteliers Guide to First-Party Data Marketing
Lodging Interactive | June 27, 2023
In the world of hospitality marketing, data is an invaluable asset. It provides insights into customer behavior, preferences, and interactions, allowing marketers to deliver personalized experiences. One type of data that holds immense potential is first-party data. In this post, we will explore what first-party data is, its benefits, and how hotel marketers can leverage it to create exceptional customer experiences. Exploring Different Types of Data Before delving into first-party data, it's essential to understand the various types of data marketers commonly use. First-Party Data - Think Hotel PMS or CRM First-party data refers to t...
Hawaii’s Turtle Bay Unlocks Customer Data for New, Holistic Marketing Strategy
Hapi | February 7, 2023
Turtle Bay turned to Hapi and Salesforce to better understand its guests and develop relationships with them through personalized, omnichannel outreach. In 2018, Blackstone Group purchased the Turtle Bay Resort on the North Shore of Oahu with big plans for a new, five-star Hawaii destination. The midmarket hotel wasn’t the main draw, instead, it was all about location, location, location – Turtle Bay sits on prime seaside real estate in a surfing mecca, with five miles of beachfront and 20 miles of trails. “It’s arguably the best piece of dirt in Hawaii,” says Robert Marusi, who has been serving as Chief Commercial Officer of ...
Sojern Expands Leadership Team With Strategic New Hires
Sojern | February 2, 2023
SAN FRANCISCO – February 2, 2023 – Sojern, the leading digital marketing platform built for travel, today announced the expansion of its leadership team with strategic new hires. The new hires come at a time when many technology companies face market challenges. With the recovery of the travel industry underway, Sojern’s business supports travel brands that match the market demand—focusing on specific verticals such as hotels and destinations while investing in technology and people. New hires include: Preeya Patel, Vice President, People and Stephen Fitzgerald, Vice President, Hotels North America. “At Sojern we continue to in...
Where Did All the Cookies Go?
Vizergy | September 19, 2022
By Daisy Tackett Google has been teasing the end of third-party cookies since 2020, but it seems as if they’ve finally decided on a concrete plan. In 2020, Google promised to remove cookies from Chrome by 2022, but was met with complaints and concerns across the board. Now, it seems as if third-party cookies will be absolutely gone from Google Chrome by the second half of 2024. Google Chrome is one of the most popular browsers in the world, capturing more than 60% of the total market with over 2.5 billion users. Over half of all desktops run on Chrome, so this shift means big changes for you. Here’s how this is going to impact the hosp...
Navigating the Future of Data and Travel Marketing
Kurt Weinsheimer | August 5, 2021
By Kurt Weinsheimer, Chief Solutions Officer Real-time and historical data, machine learning techniques and a multichannel marketing strategy—that’s the recipe for travel marketer success in a cookieless world. But that’s not as simple as it sounds. To ensure our customers are ready for this change, we are building automated ways to activate the right data, finding success within walled gardens, maintaining an open web and making complex challenges manageable. It’s a difficult task, but we’re excited about the potential and want to share our thoughts on what the future looks like. Sojern’s Perspective on the Cookieless World ...
Welcome Back Guests With Certainty
Vizergy® Digital Marketing | July 27, 2020
By Kristen Sullivan With travel resuming after the unprecedented COVID-19 pandemic, travelers are looking for newly implemented safety procedures when determining which hotels to patron. More companies are taking the approach of digitalizing certain aspects of their business to create a contact-less experience that guests will appreciate. Having an interactive, user-friendly website serves as the foundation of your online presence. However, there is more you can do relatively quickly to assure guests you have safety and positive experiences in mind. Here are 6 ideas to start: 1. Contactless Check-in/Check-out Providing an online check...
Cendyn Is North America’s Leading Hotel CRM Technology Provider & Data Driven Marketing Agency for 2019 as Voted by World Travel Awards
Cendyn | January 29, 2019
Boca Raton, Florida – January 29, 2019 – Cendyn, the leading provider of hotel CRM and hotel sales platforms in the hospitality industry, has been voted as North America's Leading Hotel CRM Technology Provider and North America's Data Driven Marketing Agency for 2019. The prestigious World Travel Awards recognizes companies, organizations and brands that push the boundaries of hospitality industry excellence. Cendyn was presented with the accolades at the World Travel Awards Caribbean & North America Gala Ceremony at Sandals Montego Bay, Jamaica. This is the second year in a row Cendyn has won top honors for these two ca...
Vizergy Digital Marketing Named 10 Fastest Growing Google Solution Provider of 2018
October 17, 2018
Vizergy, the hospitality industry's leading provider of digital marketing software and services, has been named one of the 10 Fastest Growing Google Solution Providers of 2018, according to Silicon Valley Review. This recognition not only reaffirms Vizergy's success in strategic vision and product development but also solidifies its market position as the best technology platform for the hospitality industry. The announcement of this prestigious award follows CIO Review naming Vizergy one of the 20 Most Promising Web Development & Marketing Platforms in 2017. The company, based in Jacksonville, FL, attributes its success to a number...
