Hotel Guests Are Becoming “Data Nodes”

Alan Young | November 26, 2019

By Alan Young Almost daily, employees enthusiastically circle a web address at the bottom of our receipt for us to complete a customer service survey, promising a chance to win a trip for two to some far-away beach, or maybe a shopping spree. Quite frankly, the prompt is so familiar most of us have grown accustomed to tuning it out as soon as the employee begins their spiel, pleasantly smiling as we gather our bags to leave the store. As we navigate a familiar app on our phone, posting to our Instagram account or playing a game, we’re frequently interrupted by a reminder to rate the app, “How do you like using _____ ?”. After we orde...