data personalization
The Synergy Between Digitalization and Personalized Travel
Reeves Mathews | May 22, 2024
By Reeves Mathews Personalisation remains one of the strongest strategies within travel and tourism, especially as international tourism reaches pre-pandemic levels. Per the first UNWTO World Tourism Barometer of 2024, international tourism ended 2023 at 88% of pre-pandemic levels and is expecting a full recovery by the end of the year. With this growth, many businesses understand the importance of personalisation, especially as tourists from around the world travel with heightened and diversified expectations. Many senior leaders see offering customers an excellent personal experience as key to market success. How is d...
Milestone Launches New Website for Ginger Hotel Chain, Revenue Jumps 36%
Ginger Hotels | February 21, 2018
HIGHLIGHTS 60 days after launch of a new Mobile-First portal website, Ginger Hotel chain saw a jump of 36% in revenue booked directly through the site Over the same time-period, conversions on the website grew 16% Page views also jumped in the same time by 26% Average session duration also grew 10%, showing increased "stickiness" of the new website New York, NY | February 21, 2018. At HSMAI's annual Digital Marketing Conference yesterday, Milestone Inc. announced the launch of a new custom website for Ginger Hotels, a subsidiary of India's leading hotel chain – Taj Hotels. Within 60 days of launching the new website, direct ...
Crescent’s Luxurious Horseshoe Bay Resort Experiences 89% Increase in Group RFPs in 60 Days With Data-Driven Digital Marketing
Crescent Hotels & Resorts | February 20, 2018
HIGHLIGHTS Digital advertising and similar audience prospecting through sophisticated segmentation using buying history, website behavior and data driven targeting. 13% longer time on site, 16% decrease in bounce rate and a 9% increase in page views in just under 5 months. 89% growth in Group RFP leads within 60 days after new site live. 172% increase in consumer interactions through local search including incoming phone calls and a 1000% increase in photo searches. A "Mobile on Steroids" website with app like design, Progressive Web App (PWA), and Accelerated Mobile Pages (AMP). Extensive schemas and structured-data making the s...
