data sharing
How Hotels Can Earn Guests’ Trust and Encourage Data Sharing
Ellis Connolly | December 20, 2022
By Ellis Connolly Offering value in exchange for data will resonate more deeply with guests, inspiring engagement, revenue, trust, and loyalty As privacy concerns related to data capture reach a fever pitch, consumer data – perhaps better described as the critical currency which powers personalization – is becoming a protected commodity. For a long time, brands across industries could collect and store online data without explicit disclosure of that capture and, more importantly, without first obtaining consent. This was a discreet and arguably invasive practice. Over time, privacy and personal data protection concerns began comp...
InTown Suites Turns to SHR for Cross-Product Automation
Sceptre Hospitality Resources (SHR) | May 5, 2022
Facing challenges sharing data and actions across systems, InTown has implemented SHR’s Bridge platform to automate traditionally manual processes. HOUSTON – May 4, 2022 – InTown Suites, a leader in extended-stay hotels with nearly 200 properties in 22 states, has expanded its partnership with Sceptre Hospitality Resources (SHR), which offers a suite of solutions to help hoteliers improve the guest experience and drive revenue at each touchpoint along the guest journey. InTown, already a user of SHR’s Windsurfer CRS, is now leveraging SHR’s Bridge platform for increased functionality to automate several previously manual proces...
