Don’t Get Lost in the Sea of Data

Paul Van Meerendonk | September 11, 2017

By Paul Van Meerendonk Over the years, the pool of data sources hotels utilize within their business strategies has grown exponentially larger. The propagation of its importance within the development of short- and long-term vision and strategic planning has also become more commonplace than in years past. Innovative breakthroughs in technology and analytics mean organizations continue to see more opportunities to leverage data in meaningful ways. However, the alternative side is the steep volumes of data can be dauntingly large and intricately complex. Some organizations liken this complex data environment to needing a bigger boat for ...