Hotel Data Strategy: The First Step Is Admitting There’s a Problem

Jason Q. Freed | October 27, 2022

By Jason Q. Freed There are three stages of the hospitality data lifecycle, starting with adopting the cloud for digital document management. As an industry we've made progress, now let's unpack the work that remains to be done. To best understand where the hospitality industry stands in terms of its adoption of digital tools and cloud-based solutions, it’s important to step back and look quickly at the big picture. First, as far away as it seems, remember that the internet itself wasn’t a widely popular tool until about 20 years ago. But it changed the game so quickly for consumers that businesses scrambled to adopt their operat...