data technology
Zoox Smart Data Enables Hyper-Targeted Local Advertising Capabilities for Hotels
Zoox Smart Data | December 10, 2020
New localization functionality augments Zoox’s big data guest profile capabilities to drive enhanced experience personalization and even greater hotel revenues. Alpharetta, GA — December 10, 2020 — Zoox Smart Data (“Zoox”), an international provider of advanced technological solutions that harness big data to build detailed customer profiles over existing Wi-Fi networks, has today announced the enhancement of its service offerings to include local advertising capabilities based on a guest’s physical location and individual interests. Already set to be implemented by Choice Hotels, this new feature will provide hoteliers with a...
What Every Hotel Owner (& Operator) Needs to Know About “Data Security” After Wyndham Worldwide Case
Bob Braun | September 2, 2015
By Jim Butler and the Global Hospitality Group® Hotel Lawyers | Authors of www.HotelLawBlog.com Massive data breaches affect hotels and their legal responsibilities. As unauthorized hacking of confidential data explodes in volume and seriousness, minimum expected standards are evolving that hoteliers and others must follow. Interestingly, the latest guidelines are provided in an August 24, 2015 appellate court decision involving Wyndham Worldwide as if to emphasize that these rules (really) apply to the hotel industry. How did this case arise? What are some basic steps that everyone with confidential data is expected to take? What h...
