The Importance of Data Transparency in Hotel Marketing

Tris Heaword | December 27, 2017

By Tris Heaword Data has been a boon to marketers, but the recent rise of big data and analytics has also led to a lack of data transparency. This has now become a big problem in the marketing sector. In fact, 64% of marketers say they're not clear about the origins of their data. Close to 25% of brand managers and agency buyers also admit they're unsure how frequently their data sources are refreshed. At Travel Tripper, we think the lack of data transparency is one of the biggest barriers for hotels' success. A lot of hospitality marketing agencies simply aren't transparent about their marketing metrics, and they don't allow hotels to ...