Michigan’s Dave Lorenz Named State Tourism Director of the Year

U.S. Travel Association | August 22, 2023

SAVANNAH, GA -Dave Lorenz, vice president of Travel Michigan, has been named national State Tourism Director of the Year for 2023. “Dave is a tremendous steward of Michigan’s diverse and thriving travel industry,” said U.S. Travel Association President and CEO Geoff Freeman. “His dynamic approach to marketing the Great Lakes State has been highly successful, creating meaningful benefits for the economy and people of Michigan in an increasingly competitive domestic travel market.” Lorenz was announced as the honoree before more than 1,000 destination marketing professionals at the U.S. Travel Association’s annual Educationa...