dave spector
7 Signs Your Hotel Marketing is Out of Control By Dave Spector
Dave Spector | February 28, 2017
By Dave Spector It's easy to see how things can go off course in hotel marketing. With an array of channels, disparate vendors and multiple audience segments to manage, it's inevitable that some things may fall through the cracks, questions will go unanswered and mistakes could quickly multiply. The good news is that even if your hotel marketing is out of control from time to time, it doesn't mean you've lost control. You are still at the helm and can turn things around whenever you decide to acknowledge the wrong turns you've made and the missing pieces you overlooked. Here are a few of the telltale signs that your ...
Five Tips to Improve Your Hotel’s Marketing ROI
Tambourine | September 21, 2015
By Dave Spector Marketing is one of the most influential ways to improve a property's financial success but unfortunately, too many hoteliers are using ineffective tactics and negating the ROI that they could be earning from their marketing outreach. By implementing the following five tips, hotels can drastically increase the ROI earned on marketing activities, while minimizing the time and effort that it takes to implement them. Know Your Property's Unique Value Proposition (UVP) When establishing your property's UVP, consider which elements of your property (i.e. location, amenities, price/value, etc.) would be most desirable for ...
