The Evolution of the Booking Journey

David Gabriele | March 29, 2018

By David Gabriele We've all done it… We've all stayed at a beautiful hotel, visited an amazing destination, or eaten delicious food at a first-class restaurant. We've also taken great pleasure in telling our friends and family about our experiences. That is to say, we have become influencers or trusted brand ambassadors. Conversely, we've also asked for, and received, recommendations from our friends and family, and acted upon these recommendations. In other words, we have been influenced by people we regard as trusted influencers. This, as we know, is word-of-mouth, however it is offline and unscalable. Every hospitality busines...