david hayes
Turning Data Into Profit: How Hotel GM’s Can Apply Insights From Cutting Edge Data Scientists
the Authors | December 3, 2018
By Dr. Joshua Hayes, Allisha Miller, and Dr. David Hayes For the third year in a row, Forbes[1] reported "Data Scientist" as the best job in America. The job pays well (median base salary of $110,000), and qualified data scientists are in high demand. Currently, Amazon is actively seeking to fill its 436 data scientist vacancies and Google is trying to hire another 135 data scientists.[2] Data science and data scientists are hot… and for good reason! The role of data scientists is to help businesses increase efficiency and profits by harnessing data. According to Amazon, "Data is the lifeblood of Amazon… Big data analytics is the magic...
Don’t Forget the Forgetting Curve! Using Neuroscience to Create Re-memorable Training for Revenue Managers (and others!)
the Authors | December 4, 2017
by W. Todd Maddox, Ph.D., David Hayes, Ph.D., Joshua Hayes, MA Hoteliers know the demand for well-trained revenue managers (RMs) has exploded in recent years. All hotels need a qualified individual whose responsibilities include addressing the property's unique approach to optimizing profitability by recognizing, forecasting, and shaping their customers' buying patterns. The best training programs for RMs address key content in the areas of customer psychology, accounting, sales, marketing, and rooms management, among others. And yet, every hotel GM could likely relate to the following "it really happened" case study; widely used today ...
