The Future Business Model of Hospitality Brands

David Samson | March 20, 2018

By David Samson The fundamentals for the hospitality industry all point to growth. According to the UN's World Tourism Organization (UNWTO), international tourist arrivals are projected to increase by more than 3 percent a year to reach 1.8 billion by 2030, whilst the World Travel & Tourism Council (WTTC) predicts that the hospitality industry will grow in value on average by 3.9 percent a year over the next 10 years to $11.5 trillion – just slightly less than China's entire economy today. At the same time, the industry is feeling nervous as the hospitality landscape undergoes a period of significant change. The entrance of te...