Debbie Miller
Ways Hotels Can Leverage Influencer Marketing for Brand Growth
Debbie Miller | October 9, 2024
In today’s competitive hospitality landscape, hotels increasingly turn to influencer marketing as a strategic tool to boost brand visibility and drive bookings. Why? Partnering with influencers allows hotels to tap into their engaged audiences, leverage authentic storytelling, and create compelling content that resonates with potential guests. Here are a few ideas for how hotels can effectively collaborate with influencers to strengthen their online presence and attract more guests. Understanding the Power of Influencer Marketing To start, let’s define “influencer marketing.” Simply put, influencer marketing...
5 Practical Ways To Create Instagrammable Spaces in Your Hotel
Debbie Miller | May 16, 2024
By Debbie Miller In the age of social media dominance, providing an experience that’s not only memorable but also shareable is crucial for attracting and retaining guests. You may have a highly engaged online audience along with numerous loyal in-person hotel patrons. But is that audience one-in-the same? Many social media users discover brands they follow online. This means most of your Instagram followers may have never set foot on property. Similarly, those who frequent your hotel may not feel naturally inclined to snap pictures to post on social media. So, what’s the solution? Bridge your Hotel’s Online and Office Experience...
