deloitte & touche
The CMO Survey February 2017: Rethink Everything
Deloitte | May 8, 2017
Marketing's role has changed. And it's likely to keep changing. How are marketing leaders navigating the disruption? Many marketing organizations were built for activities that look very different from those required in today's fast-paced, digital world. So marketing leaders are changing the game, building key capabilities in-house and rethinking what is outsourced to match new demands and harness new opportunities. Gain insights from the key findings below, interact with the survey data, and view the full results. Key findings: Marketers are planning huge spending increases: 90 percent increase for social, 127 percent for mobile...
Future of Risk Series: Reputation Risks Accelerate and Amplify
Nancy Albinson | January 12, 2017
By Nancy Albinson, Andrew Blau and Yang Chu In today's hyper-connected world dominated by mobile devices, social media, and evolving expectations from society, information can spread like wildfire. This convergence of mobile and social media is intensifying the impact of reputation risks for organizations and is driving them to fundamentally rethink their approaches to risk management and proactively address these accelerated, amplified risks. What forces are driving this trend? Social media is creating a more connected, networked world where information is rapidly amplified Disruptive mobile technologies are ushering in a new era of ...
