Industry Dematerialisation

Youri Sawerschel | May 14, 2020

By Youri Sawerschel What services can hotels offer that digital upstarts can’t? For centuries, the core of the hotel business has been essentially the same everywhere.  Sell rooms, check in the guests, serve breakfast and check them out. But now Online Travel Agencies (OTAs) have taken over the booking element, apps like Deliveroo and Uber Eats offer a myriad of breakfast, lunch and dining options, and Airbnb is challenging even the room portion of the business. This disruption has forced hoteliers to rethink their value proposition around a simple question: what can I offer that these digital upstarts can’t ? One answer to th...