destination branding
Quality Hotel Supply Is the Key to Developing Fledgling Tourist Destinations
Mandeep S. Lamba | August 17, 2020
By Mandeep Lamba, Dipti Mohan India is one of the fastest growing travel & tourism (T&T) economies in the world thanks to its diverse landscape, rich heritage and cultural diversity, which attracts tourists from across the country and the world. Recognizing the importance of the T&T sector in economic growth, the Government of India (GoI) has introduced several initiatives to promote the sector including strengthening of road, rail and air connectivity to tourist destinations in the past couple of decades. For instance, the number of operational airports in the country have increased significantly from 50 in 2000 to 137 in 2019...