Sojern Reveals First of Its Kind ‘State of Destination Marketing 2024 Report’

Sojern | November 20, 2023

SAN FRANCISCO – 20 November, 2023 – Sojern, the leading digital marketing platform built for travel, is excited to announce the launch of the “State of Destination Marketing” report for destination marketing organizations (DMOs). This first-of-its-kind report, produced through a partnership between Sojern and Digital Tourism Think Tank (DTTT), and supported by Brand USA, Destination Canada and the European Travel Commission, sheds light on the latest industry trends and challenges. Based on insights from nearly 300 DMOs, government departments and affiliated tourism entities worldwide, it explores effective marketing strategies for...