destination marketers
U.S. Travel Honors Destination Marketers, Tourism Leaders at ESTO 2022
U.S. Travel Association | August 16, 2022
GRAND RAPIDS, MI (August 16, 2022)—U.S. Travel Association announced recipients of the 2022 Destiny and Mercury Awards and the State Tourism Director of the Year at the annual Educational Seminar for Tourism Organizations (ESTO) conference, held August 6-9 in Grand Rapids, MI. Honors in 31 categories were awarded for excellence and creativity in destination marketing and inspiring visitation, a critical component to the continued recovery of the travel industry. “Each year at ESTO, we are proud to honor outstanding examples of destination marketing at the local, regional and state level,” said Nan Marchand Beauvois, General M...
PolyU Study Finds Right Audience Critical for Destination Marketing Mini-Movies
The Hong Kong Polytechnic University | March 28, 2018
Destination marketers interested in how to produce effective mini-movies to market travel destinations need to ensure that they target the right audience, according to BSc graduate Tianyi Gong and Dr Vincent Tung of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University. In a recently published research paper, the researchers observe that mini-movies are an increasingly popular and effective form of advertising, but many current efforts are missing the mark. In some circumstances mini-movies may actually have the opposite of the intended effect on the destination's image. Mini-movies have recently beco...
