destination marketing
U.S. Travel Honors Destination Marketers with Destiny, Mercury Awards at ESTO 2024
U.S. Travel Association | August 16, 2024
WASHINGTON - U.S. Travel Association announced recipients of the 2024 Destiny and Mercury Awards at the 40th annual ESTO conference (Educational Seminar for Tourism Organizations), held August 11-13 in Columbus, Ohio. Winners were announced at a closing night awards dinner and presentation at the Greater Columbus Convention Center. “The Destiny and Mercury Awards not only recognize creative achievement in destination marketing but also the outstanding effort to inspire visitation and promote travel in savvy and imaginative ways,” said Ellen Davis, U.S. Travel Executive Vice President, Business Strategy and Industry Engagement. “O...
France Experiences Surge in Travel Demand Ahead of 2024 Summer Olympics With Americans Leading the Charge
Sojern | February 27, 2024
SAN FRANCISCO – 27 February 2024 – Sojern, the leading digital marketing platform built for travel, today shares its latest travel data* ahead of the 2024 Summer Olympics. Slated to be held in Paris, France from 26 July - 11 August 2024, the summer Olympic games will bring together 10,500 athletes from 206 National Olympic Committees (NOCs) that represent nations from all over the world. The games will be the biggest event ever organized in France. Between the Super Bowl, Olympics, European Championship, and other major sporting events, ad spending is projected to reach $61 billion this year alone. Not only do these events bolst...
How Travelers Find Destinations for Their Trips
Expedia Group Media Solutions | September 28, 2023
In today’s digital-first era, there’s a myriad of influential resources that inspire travelers to seek out certain destinations. From viral content on social media and posts from friends and family to destination sites and travel blogs, where people decide to travel can be a click away. Given that travelers are inundated with these outside influences and factors, how do people decide where to go? Insights from Expedia Group and Luth Research’s study, The Path to Purchase: Uncovering How Travelers Plan and Book, explores the complex online path behind the travel customer journey and provides actionable insights to help destination m...
IHG® Hotels & Resorts Signs MOU With Saudi Tourism Authority to Accelerate Growth of Tourism Sector in the Kingdom
IHG Hotels & Resorts | May 2, 2023
Dubai, United Arab Emirates, 02 May 2023: IHG® Hotels & Resorts, one of the world’s leading hotel companies with more than 6,000 hotels, across 18 distinct brands, has signed a Memorandum of Understanding (MOU) with the Saudi Tourism Authority (STA) at the Arabian Travel Market 2023. The MOU provides a framework for both entities to explore methods to increase inbound visitation to Saudi Arabia from key markets across Middle East and Africa region. This includes developing customised promotions, joint marketing campaigns, and promotion through loyalty programs which will showcase Saudi Arabia as one of the world’s most exciting d...
Film Tourism As an Effective Destination Marketing Tool
Mandeep S. Lamba | March 28, 2023
By Mandeep S. Lamba, Dipti Mohan, Dhwani Gupta How wonderful it is when a film shows a city in all its glory! Sometimes when you see a place in a movie, you start wishing you were there exploring it. They have always been a great source of travel inspiration and have often helped increase tourism demand for the location, which benefits the hotels in the region. The global film tourism industry is expected to grow at a CAGR of 6.8% during 2022-32. A study found that the impact of films on tourism can be massive, increasing it by an average of 31%. It can go as high as 300% in some locations! For instance, all filming locations of th...
Passage of Omnibus Spending Bill Includes $250 Million for Brand USA, America’s Destination Marketing Organization
U.S. Travel Association | March 11, 2022
WASHINGTON — March 11, 2022 — U.S. Travel Association President and CEO Roger Dow issued the following statement on the full Senate passage of the $1.5 trillion omnibus spending bill, which includes the Restoring Brand USA Act to provide $250 million in relief funding to the United States’ destination marketing organization: “The inclusion of the Restoring Brand USA Act in the fiscal spending bill is a major win for the entire U.S. travel industry, which has suffered more than any other industry throughout the pandemic. As international travel spending remains 78% below pre-pandemic levels, the relief provided by the bill—which ut...
Edwardian Hotels London Brings the Best of the UK to Teneo Hospitality Group’s New European Portfolio
Edwardian Hotels London | November 8, 2019
Key Edwardian Hotels London’s properties set to join Teneo Hospitality Groups’ European offering Eden Prairie (Minneapolis), MN, November 6, 2019 - One of the UK’s largest privately owned hotel groups, Edwardian Hotels London, is now a key player in Teneo Hospitality Group’s new European portfolio. Among the 50 leading independent hotels and prominent European brands gained in Teneo’s far-reaching expansion, Edwardian Hotels London, owns and operates The May Fair, The Edwardian Manchester, both part of premium lifestyle brand Radisson Collection and an enviable collection of 10 individual luxurious Radisson Blu Edwardian ...
Vacationing in a Tree House? Why Singapore Hotels Are Tapping Into Biophilic Design / Holden Madison
Holden Madison | October 29, 2019
By Holden Madison Singapore -- October 29, 2019 -- Singapore is stepping into this field by building a Super Low Energy (SLE) resort in the backyard of its National Singapore Zoo. This zone, called the Mandai Project, aims to support Singaporean flora and fauna and to eventually become a destination for nature lovers. WOW architects, in partnership with Banyan Tree Holdings Limited, is designing treehouses in the shapes of seeds. Perched above the canopy, 338 rooms will feature stunning rain forest vistas. What is biophilic design? How will this be made possible? By biophilic design of course. First coined by American biolog...
