digital advertising
Amadeus’ Media Solution for DMOs Now Available in the Americas
Amadeus | January 8, 2024
Amadeus’ own digital advertising platform & services, unique to the travel industry, have launched in the Americas, building on proven success in the EMEA region. January 8, 2024 – As Amadeus for Destinations continues its expansion in the Americas, Amadeus’ Media Solutions, which provides Destination Management Organizations (DMOs) and Convention & Visitor Bureaus (CVBs) with a holistic view of their digital advertising campaigns, has also expanded this year into the region. After having successfully operated in the Europe/Middle East/Africa (EMEA) region for over 2 years, Amadeus is now delivering the same level of service to...
What Makes an Effective Digital Marketing Strategy and How to Craft One
Dr Valentina Clergue | February 9, 2022
By Dr Valentina Clergue Over the past decades, marketing practice has increasingly focused on creating online interactions between organizations and their consumers. This shift is spurred by multiple developments, such as the growing internet penetration, the increasing sophistication of devices, as well as the greater connection speed that network technology offers. The increasing relevance of digital marketing is underlined by the significant increase in spending on digital advertising, which is estimated to grow from $335bio to $645bio in the period between 2019 and 2024. Digital marketing refers to a set of different digital tool...
Zoox Smart Data Announces Online Traffic Connections Continued to Rise During Q3, 2021
Zoox Smart Data | November 2, 2021
Big data provider expands reach by enabling over 31 million connections between July and September, bolstering targeted advertisement capabilities and driving higher revenue for customers. Alpharetta, GA — November 2, 2021 — Zoox Smart Data (“Zoox”), an international provider of technological solutions that harnesses big data to build customer profiles from existing Wi-Fi networks, has released its third set of internet traffic results, demonstrating a prolonged growth of online traffic connections following two successful quarters. Measured from July 1 to September 30, the analytics were compiled from Zoox-enabled customer...
New Sojern Report Shows Travel Marketers’ 2021 Plans for Digital Advertising
Sojern | August 24, 2021
SAN FRANCISCO – August 24, 2021 – Sojern, a leading provider of digital travel marketing solutions, today published a new report titled, “How Travel Marketers Are Activating Digital Advertising in 2021. ” Worldwide Business Research (WBR) Insights surveyed senior decision makers in Asia-Pacific, Europe, North America, and Middle East and Africa who own the marketing budget for a hotel, attraction or tourism brand. These 300 travel marketers shared key challenges faced as a result of the COVID-19 pandemic, which has led them to test new solutions, innovate with new messaging, and generally do more with less. “The last 18-months hav...
The End of Third-Party Cookies and What It Means for Your Hotel
Tina Markowitz | May 17, 2021
By Tina Markowitz Digital marketers are currently being faced with a once-unimaginable shift: the end of third-party cookies. Over the past few years, users have become more aware of how companies track their data, and they’ve started pushing back on an increasingly intrusive online experience. Regulators have even stepped in and enacted laws to protect users, including GDPR in Europe and the CCPA in California. At the same time, the rise of mobile has decreased the value of browser-based, desktop-focused cookies. As a result, marketers are scratching their heads as to how they will proceed. Meanwhile, experts are predicting that U....
Announcing FindHotels.nyc – New Booking Platform for Booking NYC Hotel Association Members
the Hotel Association of New York City, Inc. | July 11, 2017
Hotel Association of New York City launches full service, one-stop booking platform providing travelers with safe and secure accommodations at NYC's best hotels NEW YORK (July 11, 2017) -- The more than 60 million visitors who travel annually to New York City now have a better way to search and book hotel accommodations in the Big Apple: FindHotels.nyc – a full service, one-stop booking site featuring all of New York City's best hotels. The new platform, launched this month by the Hotel Association of New York City (HANYC) in partnership with Kognitiv, provides nearly 300 member hotels with a direct-to-consumer platform where they...
