digital campaign
HSMAI 2023 Adrian Awards Open for Entries
HSMAI | July 18, 2023
McLean, VA (July 18, 2023) – The Hospitality Sales and Marketing Association International (HSMAI) is now accepting entries for the 2023 Adrian Awards. The 67th annual Adrian Awards competition focuses on WanderLOVE, highlighting the stories of remarkable marketing and public relations campaigns, ads, earned media programs, experiential and digital experiences that spark a love for travel, igniting a desire for exploration in travelers around the world. Winners will be honored at the HSMAI Adrian Awards Celebration, returning to the New York Marriott Marquis, February 13, 2024. “HSMAI is honored to acknowledge the innovators withi...
HEBS Digital Wins Silver Adrian Award for The Resort at Pedregal’s Here Comes the Sun Campaign
HSMAI | January 4, 2019
HEBS Digital's advertising and marketing campaign for The Resort at Pedregal, Travel+Leisure's #1 resort hotel in Mexico, was recognized with a Silver Adrian Award. This win reflects a successful increase in bookings that achieved a 57X ROI. New York, NY (January 4, 2019) – HEBS Digital has been honored with a Silver Adrian Award for their work on The Resort at Pedregal's Here Comes the Sun multichannel campaign by the Hospitality Sales & Marketing Association International (HSMAI) for 2018. Known for its award-winning service and amenities, The Resort at Pedregal began development of this campaign with affluent travelers in ...
ADARA’s Impact Helps DMOs Measure the Most Effective Return on Their Marketing Spends
ADARA | February 4, 2016
Idaho Tourism Case Study: 50% of Visitors Book Mid-Tier Hotels, 33% Book Full-Service, Midwesterners Pay the Highest Rates – All of them are Best Reached 5-6 Weeks Before Travel MOUNTAIN VIEW, California, February 4, 2016 – ADARA, the global travel data platform, helped Idaho Tourism connect its marketing campaigns to actual travel activity, through ADARA Impact, an analytics solution that combines the world's largest set of first party travel data across vendors and campaigns to help guide marketing strategies for DMO and tourism board partners, while also optimizing results. For example, ADARA Impact helped Idaho Tourism u...
