digital channels
Why Customers’ Digital Experience Is Key To Your Company’s Survival And Success
Alfonso de la Nuez | June 30, 2023
By Alfonso de la Nuez More and more businesses and industries are being run on software and delivered as online services. Meanwhile, increasing numbers of consumers interact with companies’ brands through digital channels and digital products, and their digital experience often decides whether they will buy from a company and return for more purchases. According to McKinsey & Company research, over 60 percent of all customer interactions and product or service offerings in North America are now digital, with that percentage expected to grow. From searching the internet to seeing ads online and exploring websites, customers want to ge...
Digital Channels Drive Impressive Booking Growth
TravelClick, Inc. | May 12, 2015
NEW YORK - May 12, 2015 - In the first quarter (Q1) 2015, digital channels - which include hotel websites (Brand.com) and Online Travel Agents (OTA) and Global Distribution Systems (GDS) - grew in popularity among individual business and leisure travelers, according to data from the TravelClick North American Distribution Review (NADR; Second Quarter 2015). The TravelClick NADR aggregates hotel bookings by channel for the transient segment (individual leisure and business travelers). In Q1, 2015, the OTA channel (which includes Expedia, Hotels.com, Bookings.com, etc.) experienced the largest jump in bookings, with a 15.1 percent increas...
