Essential Capabilities for Future-Facing Hotels

Tim Davis | February 19, 2018

By Tim Davis Emerging technologies are enabling constant changes in hotel marketing, customer engagement and service delivery. But competing in today's digital environment isn't simply about adding new skills; it demands a revaluation of organization and operating models. As incumbent hospitality businesses compete with "born-digital" enterprises they shouldn't look to replicate these ventures. Instead, hotel companies should focus on their core strengths, on adapting for the digital economy, and on exemplary execution. Based on our experience with both travel technology and hospitality clients, hotels should look ...