digital hotel marketing
TripAdvisor and Google Going Opposite Directions?
Swell Hotel Marketing | January 8, 2018
Metasearch has been a trendy topic lately in one way or another. First, with the constant reports of TripAdvisor's Instant book disaster or that Google wants to take over the travel industry with their recent changes or even Booking.com shifting their budget from performance marketing (Google Ads and mainly metasearch) towards TV ads. TripAdvisor, as you all know, is the biggest travel website there is, with over 450 million monthly visitors. A few years back, TripAdvisor decided to become a price comparison website – displaying prices for individual hotels from online travel agencies, hotel chains and even independent hotels. For...
New Industry White Paper – “The Business Case for Vanity Websites”
December 5, 2017
JACKSONVILLE, FL – Vizergy®, the industry's leading digital marketing company with Mark Glickman, author of Marketing Paradise, have co-written a new hospitality-focused white paper - The Business Case for Vanity Websites This piece was written to educate hoteliers by answering the question of WHY hotel owners and management companies should invest in a vanity site with supporting research data, case studies, and verified information. "The data (collected over the past 14 years) supports the case suggesting that vanity sites drive more revenue for branded hotels." Download the Free White Paper Now! "If you had a cost-effective...
5 Ways AI Is Transforming Hotel Marketing
Cendyn | November 22, 2017
Artificial intelligence is enabling the hotel industry to do incredible things. From creating hyper personalized guest experiences to identifying unrecognized revenue opportunities, AI empowers innovation and growth by distilling information and deducing patterns into actionable insights. At Cendyn, we help hotels apply this technology to the far corners of their organizations. With an AI foundation, hotel marketers can make better decisions, faster, even automatically, for the betterment of guests and the business. As such, here are seven ways we're seeing AI transform hotel marketing: Data-driven marketing Data has shifted the founda...
Cutting a Bald Man’s Hair
Georges Panayotis | December 8, 2016
by Georges Panayotis Franchise contracts are based on a reciprocal commitment between the investor-operator and the brand. Since investment funds set their sights on the hotel industry, such contracts have run into serious pitfalls. More concerned about seeing share prices climb on the stock exchange, financial shareholders have driven corporate communication to the detriment of brand marketing, thereby weakening awareness, the image and the attributes that make up the essential capital of any consumer brand. The marketing budget is already desperately tight in the hotel world and any slowing down is felt rapidly. Groups have contented ...
Travel Companies Can Improve Revenues by Engaging Travelers on the Right Channels
Lisa Israelovitch | December 22, 2015
By Lisa Israelovitch Marketing, as we know it, has been rapidly evolving over the past number of years, and 2015 has been a year of significant change. The role of marketing has transitioned from an expense to an accountable revenue driver that is no longer just a data point on a report or a vehicle to fill the sales pipeline. What has been the catalyst for this change? The dramatic growth of engagement marketing, which has become an expected norm from both the consumer and brand perspective. The message of engaging customers on the right channels has been emphasized over the past year as a foundation for generating incremental revenue....
Tech Industry Leaves Many Hotels Suffering as it Out Paces Their Change
Wired Media | June 29, 2015
The past 15 years has seen the invention of the original iPod through to the iWatch, self-driving cars, home help robots and 3-D printers. The future is here, but many hotels are failing to keep up with the pace with more than 26% of hotel and bed & breakfast establishments unable to book guests online, according to the latest Travel & Tourism Survey. Despite the lack of uptake in the hospitality sector, online business is booming for those able to provide an online offering. 50% of operators in the hotel and bed & breakfast industry reported a year-on-year increase in online bookings and mobile restaurant bookings have incr...
Flip.to and Genares Announce Seamless Integration to Turn Guests into Huge, Trusted Marketing Force
Flip.to | September 27, 2013
Orlando, FL — October 1, 2013 — Flip.to and Genares announced the beginning of a strategic partnership that includes a seamless integration between Flip.to and the Genares Central Reservation System (CRS). Flip.to is the brand advocate platform that helps hotels boost brand awareness and earn new guests with the help of their most trusted, untapped marketing source- their guests. Genares Worldwide Reservation Services is one of the premier Central Reservation Systems in the world, helping hotels drive revenue via the electronic channels. The integration means that Generas CRS customers can immediately begin turning their guests into...
Calistoga Spa Hot Springs Uses Flip.to to Help with Rebranding Efforts
Flip.to | September 11, 2013
Engages 30% of Guests in First Month with Flip.to Orlando, FL — September 13, 2013 — Flip.to is the brand advocate platform that helps hotels boost brand awareness and earn new guests with the help of their most trusted, untapped marketing source- their guests. Since going live with Flip.to in August, the Calistoga Spa has reached over 9,000 social connections. The property turned to Flip.to to help them market to a new demographic of customers after their recent renovation. They felt that Flip.to would help attract that demographic in a way they couldn't naturally do on their own. "As part of our repositioning, we expanded who our ...
