digital marketing and revenue management
Rake in The Revenue in 2017 With These Hot Hotel Trends
Joseph Zarrahy | November 10, 2016
by Joseph Zarrahy Though it may only be November, the new year will be here in the blink of an eye. The hospitality industry is constantly evolving, and you better believe plenty will change and evolve in 2017. Due to the rapid pace of technology advances and social media, it often seems that hotel owners struggle to simply keep up with the changes. Yet, to be truly competitive in an increasingly competitive market, keeping up with trends isn't always good enough – you want to strive to be ahead of the trends. No one can predict the future, but based on data from 2016, you can likely expect these hot hotel trends to take root in 2...
Unique Travel Startups and Services That Can Help Optimize Revenue and e-Commerce Strategies
Amanda Bryant of TNJ Management | April 9, 2015
by Amanda Bryant It's no secret that third party services and new intermediaries are popping up faster than we can keep track of, however as revenue and e-commerce managers we should constantly be evaluating new services as opportunities to not only improve RGI, but optimize channel mix by improving ADR and reducing guest acquisition and distribution costs. Let's admit the fact that intermediaries have scale, which individual hotels and small portfolios will never achieve, especially when we try to affordably compete in SEO and SEM. While we wish the marketing fees paid to our franchisors are the only investment we need to make in filli...
