digital marketing and social media engagement
Travel Brands Need to Use Social Media to Directly Engage With Younger Cohorts
GlobalData | March 3, 2022
With social media proving to be the most cost-effective and impactful way of directly getting engaged with younger consumers, travel companies have begun to invest time and resource into this space for faster outreach and connection, finds GlobalData, a leading data and analytics company. GlobalData’s Job Analytics Database reveals that there was a 175.8% increase in social media-related jobs in the travel and tourism industry from 2020 to 2021. This showcases that an increasing amount of travel companies have acknowledged the importance of social media for brand engagement and customer service. According to GlobalData, *30% of Gen Z ...
Lodging Interactive Celebrates 20 Years of Digital Success
Lodging Interactive | August 16, 2021
Lodging Interactive, an award-winning digital marketing and social media engagement agency exclusively serving the hospitality industry celebrates its 20th anniversary. Lodging Interactive has been helping hundreds of hospitality customers since 2001 and the company shows no signs of slowing down as it continues its growth through ongoing diversification. “August marks the month, 20 years ago, when we decided to launch Lodging Interactive and it’s hard to believe the business has grown from a blank sheet of paper to where it is today, a multi-million dollar successful enterprise employing many,” said DJ Vallauri, Lodging Interactive’...
“Oh Snap” – Why the Hospitality Industry Need to be on Snapchat
Cory Falter | July 13, 2016
by Cory Falter In the ever-changing world of social media there is a driving new force on the street that hoteliers shouldn't ignore, and that platform is Snapchat. What began as the "picture disappearing app" in the summer of 2011 from three Stanford students, has quickly become one of the most unique forms of story-telling a brand can use. In fact, that funny little yellow ghost icon is captivating millions of people every day, and is showing no signs of stopping. Should your hotel be utilizing Snapchat? If you've been searching for methods to reach the millennials (and the growing demographics beyond), then the answer is yes. SNAPCHA...
