digital marketing budget planning
HeBS Digital to Host The Smart Hotelier’s Guide to 2016 Digital Marketing Budget Planning Webinar
HeBS Digital | August 20, 2015
Summary: The industry's leading digital technology, full-service hotel marketing and website design firm will host a webinar covering its 10th annual guide to digital marketing budget planning, providing hoteliers with expert analysis and invaluable insight into the 2016 digital landscape. NEW YORK, NY (August 20, 2015) – HeBS Digital will host The Smart Hotelier's Guide to 2016 Digital Marketing Budget Planning Webinar on Thursday, August 27th at 2 p.m. ET (11 a.m. PT). The webinar will help hoteliers kick off the 2016 budget planning season by covering important and emerging factors of the digital marketing landscape. In 2016, simpl...
The Smart Hotelier’s Action Plan to Digital Content Marketing
the Authors and HeBS Digital | April 21, 2015
By Max Starkov and Mariana Mechoso Safer Background: Digital Content Marketing involves the distribution of engaging information across digital marketing channels - from blogs and social media to the property website and email marketing. The sole objective of this type of marketing is to lure travel consumers to engage with the hotel property and brand, providing enough value in the form of useful content to ultimately result in a hotel booking. The big question is, if Digital Content Marketing has been around since the mid-1990s, why is there so much attention on this marketing format lately? A big reason is the emergence of this multi...
