digital marketing strategies
Business Opportunities: Is the Metaverse the Right Way to Go?
Dr Valentina Clergue | March 25, 2022
Maybe you are not involved in gaming and do not use virtual reality, and thus you think that the Metaverse is irrelevant for your business. Should you dismiss it completely? Maybe not. After all, most if not all of the major trends impact businesses sooner or later. It is already a necessity for companies to have a well thought digital strategy and to look for opportunities to maximize the business’s digital presence. The Metaverse could be one of these opportunities today. By Dr. Valentina Clergue Brand image: New opportunities The Metaverse is a virtual immersive environment where people can interact, play and buy...
What Makes an Effective Digital Marketing Strategy and How to Craft One
Dr Valentina Clergue | February 9, 2022
By Dr Valentina Clergue Over the past decades, marketing practice has increasingly focused on creating online interactions between organizations and their consumers. This shift is spurred by multiple developments, such as the growing internet penetration, the increasing sophistication of devices, as well as the greater connection speed that network technology offers. The increasing relevance of digital marketing is underlined by the significant increase in spending on digital advertising, which is estimated to grow from $335bio to $645bio in the period between 2019 and 2024. Digital marketing refers to a set of different digital tool...
Hotel Technology – 6 Steps to Upskill the Workforce
Melissa Rodrigues | August 6, 2021
By Melissa Rodrigues As the appetite for travel increases, yet continues to be challenged by rapidly-changing market conditions, consumers are more demanding than ever. It’s vital that every step of the customer experience is optimized, from online search to pre-booking, to check-out, and beyond. Although innovative hotel technology can largely optimize your guests’ online journey and experience, these tools are only as powerful as the people who operate them. Without the right technological training, tools, and skills in place, hotels risk hurting the guest relationship with poor employee knowledge and misuse of solution...
Enchantment Group Selects GCommerce as New Digital Media Partner
GCommerce | February 4, 2021
Park City, Utah – February 4, 2021 – Enchantment Resort, The Tides Inn and Mii amo have partnered with GCommerce for digital marketing services. The three properties add to the growing list of luxury resorts with which GCommerce has been engaged to enhance digital marketing strategies and generate direct bookings. “We believe GCommerce will be a valuable partner in helping us to achieve our communications goals, stated Danielle Granillo, Executive Director of Marketing & Communications Enchantment Group. We look forward to working with them to convey to a broader audience the stories, experiences and special qualities that make...
Now Available: The Q2 Hotel Digital Marketer’s Whitepaper
HEBS Digital | May 14, 2019
Now available for viewing and download, the Q2 2019 Whitepaper Edition: The Hotel Digital Marketer's Whitepaper, covers current trends and industry insights hoteliers should be paying attention to in order to have a strong digital presence. The whitepaper takes a deep dive into strategies that will help to reach different audiences through every phase of the travel planning journey. Read the Q2 2019 whitepaper to learn about: What's Trending: Stay in the loop with the need-to-know trends of the quarter, including video coming to Google responsive display ads, the rise of Snapchat advertising, and asymmetrical website designs. From th...
Top 5 Hotel Marketing Strategies for 2019
Divya Bhat | January 16, 2019
By Divya Bhat It is true that technological trends don't necessarily wait for a new year to dawn upon us, before making their grand entrance. But what's also true is that every now and then, we as hoteliers like to take a step back to reassess our strategies and weigh their efficacy. And in that context, what better time to reevaluate your hotel marketing strategies than the new year! Let's get right into it and see what trends continue to rule the roost, when it comes to hospitality marketing. 1. Mobile first No list of 'hotel marketing ideas' is complete these days, without at least one mention of mobile technology. The last decade ha...
Free eBook: 6 Digital Marketing Trends that will Matter in 2018 | Milestone Inc.
Milestone | February 7, 2018
Free eBook from Milestone: The 6 Digital Marketing trends that will matter in 2018 Santa Clara, CA | February 7, 2018: Milestone announced today that it is making available its 2018 eBook titled: 6 DIGITAL MARKETING TRENDS THAT WILL MATTER IN 2018. In this free eBook, Milestone lays out the six major technology and digital marketing trends that will be critical to hoteliers worldwide in the ever changing world of digital marketing. The key trends included in the report are: DOWNLOAD THE eBOOK HERE The role of mobile in 2018 From mobile-first experiences to new technologies, a more interactive "app-like" experience will force marketers t...
Vizergy® Digital Marketing System Technology Stack Selected for Case Study by Nation’s Fastest Growing Data Centers
August 29, 2017
JACKSONVILLE, FL – Peak 10, the industry leader in IT infrastructure and security, highlights Vizergy's successful partnership in new case study. Vizergy provides stability, reliability and security to hospitality clients by combining proven digital marketing strategies, best-in-class marketing tools and their proprietary, cloud-based marketing system, hosted and supported by Peak 10, one of the nation's most advance data centers. There is no place for downtime in a digital world. Downtime can be detrimental to business for high-profile clients like Hard Rock Hotels and Cafes, Virgin Hotels or The Melting Pot restaurants, therefor...
