Keeping Up with The Joneses: The Digital Marketing Strategy Hotels Need in 2016

Spring Engage | January 7, 2016

Innovations to the hospitality industry over 2015 are making a substantial impact on the outlook for hotel marketing in 2016. One of the largest and most obvious shifts in the industry stems from the creation and success of the sharing economy. Forbes estimates the revenue flowing through the share economy directly into people's wallets will surpass $3.5 billion this year, with growth exceeding 25% (Forbes.com). Independent companies, such as Airbnb, are making it easier for travelers to find and rent out rooms online at a lower cost. At 2.1 million registered users, Airbnb is leading the way and sparking competition with brand name hot...