digital marketing strategy
Your Hotel Has No Vacancy, What Is the Best Digital Marketing Strategy?
GCommerce | July 29, 2021
By Lisa McGivney and Michael Orrison Many hotels are seeing a huge bounce-back in demand and occupancy this summer as travelers take advantage of openings from restrictions and take those long-awaited trips. If you are a fortunate hotel that currently is at full occupancy, what should you be doing with your marketing? Should you decrease your budgets? What type of messaging should you be focusing on? In this article, we will talk about some relevant examples from the past and provide some suggestions on how your hotel can best market at times with full occupancy. Examples From Seasonally Closed Hotels In thinking about this, it see...
Success in the Summer of ‘21
Robert Rauch | July 19, 2021
How To Welcome Post-Pandemic Travelers Back Into Hotels By Robert Rauch The venerable hotel industry has been completely overturned during the past 15 months. We will have to create a very different strategy to outperform the competition this summer. What are the dynamics of hospitality industry competition today and how can we put together a winning plan in time for the Summer of 2021? Today, a digital marketing strategy is an industry imperative and critical business solution in this digital age. Platforms including Facebook, Instagram, and Twitter allow hotels and restaurants to engage guests and offer a highly personalized level of...
Your Hotel Horoscope, from the 2nd Edition of the Hotel360 Magazine
HEBS Digital | July 7, 2017
Summer's officially here (for half the globe, at least), and hoteliers worldwide have the opportunity to capitalize on the influx of eager travelers searching for a memorable getaway. However, every market is different, and your digital strategy should be a direct response to the conditions of your personal hospitality climate. What are you to expect in the coming months, and how should you respond? What characteristics of your hotel's destination should you focus on and mold your strategy around? Luckily, we've done the hard work for you. In this summer's Hotel Horoscope, we're advising twelve unique hotel markets on how to best optimi...
