digital strategy
How to Prepare a Successful 2021 Hotel Digital Strategy & Marketing Budget Amidst COVID-19
Margaret Mastrogiacomo | November 10, 2020
By Margaret Mastrogiacomo Budgeting season is a time to analyze your hotel’s marketing and technology initiatives from the last year and set a new plan in action to achieve greater success. Today, many sources project that the COVID-19 pandemic will continue to impact the hospitality industry for years to come, which makes budget planning for 2021 even more complex. In light of this, it’s important to have an idea of where the industry is heading and keep forecasted trends for 2021 top of mind when determining how to allocate your marketing dollars. When putting together your budget, investing in the right marketing initiatives is j...
Hospitality First: Koncept Hotels Optimizes Business Strategy in the Digital World With Infor
Koncept Hotel Management GmbH | November 7, 2018
NEW YORK – Nov. 7, 2018 – Infor, a global leader in business cloud software for Enterprise and SMB companies, today announced that Koncept Hotels has deployed hospitality cloud solution Infor HMS. Supporting the hotel group's digital strategy, the application will be used to support changing customer needs and ensure guest preferences are met. The hotel start-up, founded only one year ago, won the Digital Leader Award 2018 in July, Germany's most important award for digitization solutions. The hotel does not only digitize processes, but develops new services to meet the needs and expectations of an increasingly tech-savv...
6 Travel Companies With Brilliant Digital Strategies
May 4, 2018
Digital has fundamentally changed the way we do business – and the travel industry is on a digital journey all of its own. Competition amongst travel companies is hotter than ever, and in the digital age the most successful companies will be the ones who build a relationship with their customer which ensures a return trip. Stay up to date with your industry - get your free copy of the latest Digital Travel Summit Whitepaper, for eCommerce and digital professionals in travel: https://bit.ly/2Ku4Th8 In this report you'll find out how leading travel companies including Ryanair, Accor Hotels, Hilton Worldwide, Royal Caribbean and Best...
