digital travel marketing
Make It Meta: What Is Metasearch and Why It’s Important for Travel Marketers
Dave Goulden | February 3, 2022
By Dave Goulden, VP of Product at Sojern Hotels are always looking for new ways to attract travelers and drive direct bookings. From display ads to social media, video to native, marketers already have a great mix of options at their fingertips. However, a healthy multichannel marketing approach doesn’t stop there. In today’s marketing landscape, hotels must also leverage metasearch, as it has the power to drive big results. Metasearch has the potential to be one of the most powerful marketing channels available for travel brands. Metasearch helps travelers with one the most important factors when considering travel: price. Travele...
Sojern Launches New Interactive COVID-19 Travel Insights Dashboard
Sojern | May 13, 2020
Real-time travel data provides travel marketers the tools needed to monitor travel demand and plan for recovery SAN FRANCISCO – May 13, 2020 – Sojern, a leading provider of digital travel marketing solutions, today launched a new interactive dashboard providing real-time COVID-19 travel insights. These insights will empower Sojern’s customers, partners and industry leaders to forecast travel demand and make informed decisions about market recovery. Sojern will be providing free and unlimited access to the public via the Sojern website, a service the firm has only ever provided to customers and partners. The dashboard, updated dail...
3 Things the Hospitality Industry Can Learn From Google
Amadeus | October 31, 2018
In 2018, digital travel sales are expected to reach $198 billion, with more than 140 million adults researching a trip online. As global travel increases, people are consuming more digital content than ever before as they search the web for the cheapest flights, best hotels, and popular tourist sites at their destination. In return, shoppers are flooded with information from companies hoping to inspire interest early in the travel planning process. Brands are investing big in digital ads and paid search campaigns to increase visibility, creating a cash cow for Google. This year alone, the tech giant will rake in almost $40 billion in to...
The Hotel and Resort Operator’s Digital Marketing Budget Guide for 2016
October 1, 2015
Vizergy's new eBook provides best practice tips and free Excel budgeting template Jacksonville, Fla. – (September 30, 2015) Vizergy – Digital Travel Marketing, the hospitality industry's leading provider of website design and digital marketing programs, releases its eBook on how hoteliers can plan and budget to achieve the highest return on investment for the upcoming year. Budgeting for digital marketing can be overwhelming due to the rapidly changing opportunities and numerous tools available. This eBook helps hoteliers stay on track by providing thoughtful recommendations from top media analysts along with a free budgetin...
Vizergy Launches Social BuzzHub, Enhancing Comprehensive CMS Website Marketing System
June 15, 2015
See how hotels use word of mouth marketing to benefit their bottom line Jacksonville, Fla. -- (June 15, 2015) Vizergy - Digital Travel Marketing, the hospitality industry's leading provider of website design and digital marketing programs, is proud to launch social media management updates to their first-in-class CMS Hotel Web Management Platform. The innovative module, Social BuzzHub, integrated with Vizergy's Cloud CMS provides social management and workflow controls to ensure hoteliers have a single system to manage digital marketing efforts. Travel planning has fundamentally changed because of social media and mobile marketing. Ever...
Vizergy® Cloud CMS Secure While Millions of Open Source Websites Remain Vulnerable
April 13, 2015
Online Marketing Firm Provides Securely Monitored Website Platform for Hospitality Clients Jacksonville, Fla. - (April 13, 2015) Vizergy - Digital Travel Marketing, the hospitality industry's leading provider in hotel Internet marketing, reaffirms its commitment to deep security protection and rigorous monitoring processes in the wake of the latest industry news, ensuring that its cloud-based marketing platform provides clients with unmatched security and robust disaster recovery in the event of emergencies. Recent reports, as cited in Search Engine Journal, have uncovered an incredibly dangerous breach in online website security. A pub...
Vizergy® Clients Experience Higher Performance Through Software Upgrade
April 8, 2015
Properties Have Access to Powerful Cloud-Based Website Marketing Platform - Obtain Higher Results Jacksonville, Fla. - (April 08, 2015) Vizergy - Digital Travel Marketing, the hospitality industry's leading provider in hotel Internet marketing, celebrates cutting-edge advancements to its first-in-class, cloud-based marketing platform, providing clients with increased direct sales in the online marketplace. Vizergy currently touts the foremost website marketing and management system in the hospitality industry and is proud to recognize ongoing improvements and upgrades that utilize dynamic content personalization, simplify search engine...
