digitization
The Importance of Increasing Digitization in Hospitality
Nicola Graham | March 31, 2022
By Nicola Graham Ever since the first hotel reservation system was established by Westin in 1947, technology has increasingly become a centerpiece of hotel operations. The pace of change continues to accelerate, with strides in artificial intelligence (AI) and machine learning (ML) technologies expanding the capabilities of automated personalization. But that doesn’t mean that hospitality technology has kept up with the times. The majority of hotels have yet to fully unleash their full digitization potential. It’s not for a lack of trying: AI marketing is supported by 75% of hotel chain’s top executives, and yet only 36% of all...
Stronger, Greener and More Innovative: The Future of Tourism in the Americas
The World Tourism Organization (UNWTO) | June 18, 2020
Ministers from across the Americas have met to map a course for the sustainable growth of the region’s tourism sector, a lifeline for many millions and a key driver of economic growth. Though kept apart physically due to the extraordinary circumstances, the 65th meeting of the World Tourism Organization (UNWTO) Regional Commission for the Americas saw Member States more united than ever in their determination to harness the power of tourism to recover from the economic and social impact of COVID-19 and drive future growth. The second of the UNWTO Regional Commission meetings to be held virtually, the high-level discussions were opened by C...
Ecosystems Strategy in the Age of Digitization
Dr Nicole Rosenkranz | December 10, 2019
How hospitality players are aligning their business models to a changed play field. By Dr. Nicole Rosenkranz The transformation of the hospitality industry is relentlessly progressing. In the past 20 years the hospitality landscape has seen the inception of service providers like OTAs, the creation of new market segments, like online private rental platforms, and more recently a proliferation of digital services ranging from revenue management to advanced customer interfaces. The effects of an increased proliferation of digital solutions have challenged many traditional hotels in the industry, driving a new momentum where classic busi...
