direct booking
ToursByLocals Reveals 2025 Travel Trends: American Travelers Focus on Experiences, Domestic Exploration and Booking Direct
ToursByLocals | October 31, 2024
VANCOUVER, British Columbia--Global private tour marketplace ToursByLocals has unveiled its first-ever 2025 Travel Trends Report, offering an in-depth look at the shifting desires and emerging priorities shaping how Americans will explore the world next year. Drawing insights from a proprietary survey of 1,000 U.S. travelers aged 21–90, the report reveals key trends driving the industry forward, from an increased focus on meaningful experiences to the growing influence of Gen Z. "Today’s traveler seeks deeper connections and cultural enrichment, approaching each trip with greater intention," said Lisa Chen, CEO and President of Tour...
Direct Booking Growth Tips for the Back Half of 2024
Adam and Larry Mogelonsky | March 27, 2024
By Adam Mogelonsky, Larry Mogelonsky As we’re moving into Q2 2024, the peak summer leisure months will soon be upon us, which often has a tendency to impede new tech deployments. One consummate drive is the great push for a channel shift towards your own website and away from third parties, foremost among them being the OTAs. While we need drivel on about the benefits, we’re all familiar with the boost to net revenues from reduced customer acquisition costs (CAC) as well as the heightened loyalty, ability to segment or remarket and the general trend that the average direct-booking guest spends more onsite. Now, however, with the ris...
5 Reasons to Reevaluate Your Metasearch Marketing
GCommerce | February 14, 2024
TAs are gaining share, which means less profitable business, missed opportunities to connect with your guests, and losing out on valuable 1st party data. What can you do? Start by looking at your marketing channels that drive the most direct bookings. Metasearch is #1 and is the primary battleground to win back share from the OTAs. Start taking back your direct bookings with our playbook - 5 Reasons to Reevaluate Your Metasearch Marketing Strategies. ...
Why Rate Parity Still Has To Be “The Law of the Land” in Hospitality?
Max Starkov | November 14, 2023
By Max Starkov There was a recent discussion on LinkedIn about the need for maintaining rate parity in hospitality and its implications. Just to clarify for the non-revenue management folks here, Rate Parity traditionally means maintaining the same publicly available rate for the same room/same stay across all public distribution channels i.e. channels available to any member of the public that is not a loyalty member or member of some guest appreciation or reward program. Rate Parity is not a new online policy specifically designed for the OTAs. It existed long before the “commercial internet" came into being and there was only ...
Exploring Buy Now, Pay Later to Enhance Guest Loyalty and Boost Hotel Direct Bookings
Cendyn | October 27, 2023
The hospitality industry has consistently led the way in adapting to the ever-changing needs of travelers and guests. One notable innovation that has recently gained substantial momentum is the “Buy Now, Pay Later” (BNPL) payment option. This innovative payment solution is revolutionizing the way travelers make reservations, dine at restaurants, and access a wide range of services within the hospitality sector. What is Buy Now, Pay Later! Buy Now, Pay Later is a modern, consumer-friendly payment model that has gained significant popularity in recent years. It offers consumers the flexibility to shop for their desired product...
From Clicks to Reservations: How Google Ads Integration Elevates Your Direct Booking Strategy
Cendyn | August 29, 2023
In the age of digital transformation, the hospitality industry has witnessed a significant shift in how travelers plan and book their accommodations. Hoteliers are turning to various online strategies to capture the attention of potential guests, and Google Ads has emerged as a game-changing tool in their arsenal. Searching for desired hotels on the search engine has always been a part of the customer journey, and that is why it is crucial for the hotels to appear as the top result of their prospective customer’s search results. Google Ads, formally known as Google AdWords, is a powerful online advertising platform that allows busi...
Australia’s Rottnest Island Authority Deploys P3’s Custom Booking Engine to Address Unique Property and Guest Needs
P3 Hotel Software | August 29, 2023
Customized booking solution from P3 modernizes and streamlines booking process for guests of one of Australia’s most unique and diverse tourist destinations. August 29, 2023 — Dublin & Denver — Hotel software solutions provider P3 is being credited for transforming the booking process for Rottnest Island Authority, after developing a customized booking engine that effectively addresses the authority’s diverse range of accommodations and guests. A popular island destination situated just offshore from the city of Perth in Western Australia, Rottnest Island Authority operates Stay Rottnest, offering an expansive array of accommod...
Direct Group Business: The New Frontier for Hotel Sales Teams
Cory Falter | August 10, 2023
By Cory Falter As the business world continues to evolve, hotel sales teams are presented with an opportunity to capture direct group business. From understanding a new target audience to tapping into the growing remote and virtual work culture, there is an abundance of prospects that hotel sales teams can capitalize on. Let’s dive into how your team can drive new direct group business. Understanding a New Target Audience The rise of non-professional meeting planners—administrative assistants or other staff members tasked with planning a corporate meeting—has opened up the market for direct group business opportunities. These...
