direct bookings
AI + Hotels = An Ideal Guest Experience
SHIFT DIGITAL | January 8, 2024
AI is changing how hotels operate and, consequently, transforming the customer experience into one that’s customized, elevated, and, frankly, top-notch. Artificial intelligence (AI) is rapidly transforming industries across the board, and the hospitality industry is no exception. From streamlining operations and reducing costs to improving customer experiences, AI is solving workforce and technology challenges for the hospitality industry while meeting ever evolving (and high!) customer expectations. Part one of Shift’s three-part blog series examines how the hospitality industry uses AI to enhance the customer experience. By seaml...
Stayntouch Launches Stayntouch 2.0, a Fully Integrated Hotel Technology Suite to Drive Direct Bookings, Optimize Distribution, Simplify Payments, and
Stayntouch | October 19, 2022
The industry-leading cloud PMS and self-service technology provider invested $15 million to offer an end-to-end payments platform, a customizable booking engine, a powerful channel manager, and robust chain management capabilities. Bethesda, MD | October 19, 2022 – Stayntouch, a global leader in cloud hotel property management systems (PMS) and guest-centric technologies, today announced the launch of Stayntouch 2.0, a fully integrated technology suite featuring an amplified version of its flagship cloud PMS and guest kiosk. The new technology suite also includes a secure payment gateway, a customizable booking engine, and an easy-to-use...
Artificial Intelligence Collaboration Between P3 and Arvoia Delivers Personalized Guest Experience to Drive Direct Bookings at Hotels
Arvoia | January 4, 2022
DUBLIN — January 4, 2022 — Hotels have a new weapon at their disposal in the battle for direct bookings with the launch of a ‘game-changing’ booking engine powered by artificial intelligence (AI). The innovative new product integrates advanced-AI technology from Arvoia, the leading AI provider in hospitality, into the market-leading booking engine created by hotel software solutions provider P3. Arvoia’s AI utilizes technology similar to that used by Netflix and Instagram, in order to deliver a unique booking experience to each guest. The P3 booking engine is now AI powered as a result of the collaboration with Arvoia and can ...
SHR Expands Google Connectivity to Drive Direct Traffic Through Free Booking Links
SHR | July 29, 2021
Windsurfer Booking Engine clients now have the ability to capture direct bookings from the world’s largest search engine by appearing throughout Google search results at no cost. HOUSTON, July 29, 2021 — SHR, Sceptre Hospitality Resources, a leading provider of technology that helps hotels execute their best revenue generation strategies, has teamed up with Google to provide its clients with the search giant’s newest product, Free Booking Links. Free Booking Links appear organically in Google search results when users search for hotels and can be used to drive traffic directly to the hotel, avoiding costly OTA commissions. Free bo...
What Your Direct Bookings Can Learn From Streaming Services
Larry and Adam Mogelonsky | March 17, 2021
By Larry and Adam Mogelonsky Streaming services will be a hallmark of modern culture for the next decade. But just as important as the content on platforms like Netflix, Disney+ or Amazon Prime is the user interface through which subscribers access said content. Therein, what we advise is to learn from the best and apply some aspects of what streaming services do great to increase guest engagement on your own booking engine. Some of the elements on these streaming services that are worth investigating to see how they can be applied to your brand.com include but are not limited to: Fast load times Image-first browsing Near end...
The Battle for Direct Bookings Is Hand-to-Hand Combat, Not Aerial Strafing
Doug Kennedy | March 11, 2021
By Doug Kennedy For years now, hotels have been fighting desperately to win back market share from third parties such as Online Travel Agencies and thus reduce the cost of customer acquisition. Huge sums are spent on strategic initiatives such as ad campaigns, updating guest loyalty programs, improving organic and paid SEO, making sure the website tells the hotel’s story and ensuring a smooth journey from looking-to-booking. All of this increases the likelihood that a prospective, web-surfing guest may engage with the hotel directly. In military terms, I would say it is sort of like aerial strafing because the “ammo” has a mostl...
Five Ways Focused Service Hotels Can Increase Direct Voice Bookings
Doug Kennedy | November 11, 2020
By Doug Kennedy Although they are generally outperforming other lodging segments, most if not all focused and selective service hotels are looking to build occupancy and rate. Indeed, hoteliers can and should continue to focus on digital marketing opportunities to the full extent. However, let us not forget some old-school “analog” ways to generate revenue. Here are a few ideas for training and development. • Offer a small cash incentive for every voice booking secured by the front desk. I know some leaders will say that taking voice bookings is already part of the job description, but I can tell you from experience that mon...
Sojern Adds Metasearch to Multichannel Digital Marketing Platform Led by New Head of Product
Sojern | October 28, 2020
SAN FRANCISCO – October 28, 2020 – Sojern, a leading provider of digital marketing solutions for travel, today announced the addition of metasearch to its multichannel digital marketing platform designed for hotels, attractions and destinations. Now travel marketers can access all major digital marketing channels from a single provider: metasearch, display, native, video, connected TV, search, and social. For more than a decade Sojern has built tools to help customers drive more direct bookings to their websites. Underpinned by proprietary data science and machine learning technology, Sojern’s Traveler Platform leverages travel data so...
