direct channel
Personalized Prices – the Next Step in Hotels’ Online Presence?
Sergio Serra | August 5, 2022
By Sergio Serra Today, hotels are so ubiquitous that we rarely think deeply about them or their origins. But their history goes all the way back to ancient Greece as an “establishment providing accommodation, meals, and other services for travelers”. Naturally, hotels started off with very little technological support. However, in the course of their long history, hotels have been impacted by several technological breakthroughs - and in such diverse areas as transportation, energy, communications, and networks. One of these major breakthroughs was the Internet, which brought the web and then Online Travel Agents (OTAs). So what w...
Understanding the True Cost of Distribution: Are You Leaving Money on the Table by Ignoring Your Direct Channel?
Gautam Lulla | May 16, 2018
By Gautam Lulla Hotels can make the biggest impact to their bottom line with an optimized direct channel. But a recent white paper by HEDNA found most independent properties are underinvesting and undervaluing this crucial part of their business. In "Hotel Distribution Data Management And Analysis," HEDNA discovered that just 48% of independents look closely at cost of distribution. Independents were also the least likely to use analytics to make decisions about distribution (67% relied on them), compared to chains (81%) and management companies (72%). Overall, the paper revealed something crucial: a lot of hotels just aren't focused on...
NAVIS White Paper Outlines Formula for Maximum Direct Channel Revenue
NAVIS | January 6, 2015
Do You Leave 60% of Potential Bookings on the Table? Learn How Drive + Capture + Convert = Dramatic Leisure Revenue Growth January 6, 2015 - Properties generate millions of dollars with a revenue-producing formula revealed in a newly-released white paper from NAVIS. "How to Drive, Capture, and Convert Demand with Integrated Revenue Generation Processes," describes how real hoteliers tap the full potential of their direct sales channel for dramatic leisure revenue increases. "Travelers may research their trip on their mobile devices and laptops," said Michelle Marquis, NAVIS SVP. "But research shows a high number of rooms get booked thro...
5 Ways to Drive, Capture, and Convert Reservation Demand for Greater Revenue Generation
NAVIS | December 17, 2014
The Direct Channel is Your Top Revenue Source; Two Leading Operators Discuss 5 Proven Strategies That Increase Direct Channel Success December 17, 2014 - The direct channel is the top source of revenue for many full service hotels and resorts. Metrics tell the story: According to an AHLA - STR study, more than 8 in 10 room nights were booked through the direct channel (voice channel). Further, according to a 2013 Marchex Institute study, despite the increase in travel searches conducted on mobile devices, consumers prefer to book their stay directly with a reservation agent. Are you tracking your call center performance? If you are look...
