3 Steps to Successfully Move Your Small Group Bookings Online

Amadeus | November 8, 2018

By John-Michael Jenkins There is a valuable customer demographic that is often overlooked by many in the hospitality industry – Small meetings. Small meetings are often single day events for 25 people or less that may or may not have guestrooms. If properly cultivated, this customer base offers a low risk, high reward for your property. These groups, which make up 50% of the market, pose a unique opportunity to secure repeat business, fill need periods and generate steady revenue. A key to landing and expanding small group business is to start offering these groups online bookings. The advancement of technology in the hospitality ...