direct online booking
Comscore Sees Signs of Recovery in Travel Industry
Comscore | June 5, 2020
Visitation to Online Travel Agencies and Airline sites rose in May 2020 RESTON, Va., June 5, 2020 -- The latest insights from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, show an increase in consumer interest across several travel categories, signaling the industry may be showing signs of recovery. According to data from Comscore Media Metrix, visits to travel sites during the five-week period between March 23, 2020 and April 26, 2020 were down as much as 70 percent versus early February 2020, as the coronavirus pandemic altered the global travel landscape. However, May 2...
Why Guests Still Call Your Voice Reservations Channel And What You Should Do About It
Doug Kennedy | February 22, 2016
By Doug Kennedy If someone would have surveyed hoteliers in the early 2000's as online bookings were growing exponentially each year, few would have predicted that by now anyone would still be calling to make a reservation. Yet here we are in 2016 with the phones still ringing; and ringing they are, with many hotels even experiencing an increase in calls as those who search on smartphones use the "click to call" feature. It is difficult to get hard industry-wide data to benchmark the contribution of voice channels as the margins vary greatly according to a number of factors such as if the hotel is branded or independent, leisure vs. bus...
