direct online channel
The Independent Hotel’s Guide to Engaging and Retaining Guests
the Author and HeBS Digital | February 13, 2017
By Sara O'Brien Recently, a small hotel group asked us an extremely smart and on-point question: "How do I create a loyalty program that is not a loyalty program?" They understood that while major brands such as Hilton, Marriott, Accor Hotels, and Choice Hotels International spend millions in infrastructure and technology to support a complex loyalty program that they cannot replicate, there is still a need to recognize, engage and retain guests. Fortunately, a much simpler and cost-effective approach is available for independent properties to drive more direct relationships with consumers and reap the direct booking benefits of a loyal...
Year in Review: HeBS Digital Achieved 2200% ROI and an Average Direct Distribution Cost of 4.5% for Its Hotel Partners in 2016
HeBS Digital | February 10, 2017
New York, NY – February 10, 2017 – The results are in: the firm that has put driving direct bookings first for 15 years generated an average 2200% ROI and 4.5% direct distribution cost for its hotel partners last year. By increasing their direct bookings and lowering distribution costs, hoteliers across the globe saw their investment in HeBS Digital returned to them at a rate of 22 to 1. Compared to standard OTA commissions of 18-25%, these numbers leave no doubt the direct online channel is the most cost-effective channel for hoteliers today. Through best-of-breed digital technology, consulting, and marketing, the direct on...
