How to Achieve 50% Direct Sales for Your Hotel (or More …)

December 23, 2019

By Nicolas Lajambe A recent study by Walker predicts that the customer experience (CX) will overtake price and value as the most important unique selling proposition (USP) for customers by 2020. For hotels, it is therefore essential to focus on providing an exceptional guest experience. Read on to discover how you can improve your guest experience and increase direct sales by 50% to your hotel as a result. Becoming a guest experience-centric hotel The guest experience includes all customer touchpoints with your hotel. They include the following areas. 1. Online interaction Touchpoints during this period are driven by online search en...