Revenge Travel Is Trending, but the Destination Price Tag Determines Where 87% of Consumers Go

Discover | June 15, 2021

RIVERWOODS, Ill. - June 15, 2021 - After a year stuck at home, the majority of U.S. consumers, 70%, say they want to start traveling again, with more than 50% planning one to two vacations in the next six months, according to Discover’s annual travel survey. Following a stressful and socially distant year, 66% of consumers are planning trips between one to six days in length and report their top reasons for wanting to take a vacation are: to relax, 37% visit family and friends, 18% and experience a change of scenery, 10%   Of those looking to spend time with family, Boomers lead the charge, 28%, compared to 18% of G...